On Saturday, Nov 24 Yesteryear along with 15 other stores celebrated Shop Small business day. We were a part of the national program sponsored by American Express and FedEx.
Bowling Green City Commissioner Sue Parrigin and District 6 Magistrate Ron Cummings cut the ribbon to start the day. Shop Small ballons doted the
storefronts to lead shoppers for a chance to win $100.00 and lunch for two in the Flea Land Grill.
Below you will find photos from the day, photos from out TV promotion and an article that appeared in the Daily News newspaper the week before our
Getting ready for Small Business Saturday, Nov 24th, 2018
Story in our local paper The Daily News
It’s a Saturday, so Lynn Cummings is surrounded by cornhole boards and bags, sports jerseys,
dartboards and sundry other items she sells at her Lynn’s This and That Sports booth in Bowling Green’s Flea Land indoor flea market
Business is slower than normal, perhaps because would-be customers are busy preparing for
Thanksgiving or maybe decorating for Christmas on this sunny day. But Cummings and a host of other Flea Land merchants are hoping to change that through a promotional event coming up this
They’re participating in Shop Small Saturday, a nationwide event that is sandwiched between
its better-known kin Black Friday and Cyber Mo
Cummings, one of 16 Flea Land vendors participating, sees Shop Small Saturday as a way for
those merchants and other homegrown retailers to emerge from the shadow of big-box stores and online sellers and raise awareness about what they offer.
“A lot of people think of the flea market as used stuff,” said Cummings, who was sporting a
“Shop Small” button on her sweatshirt to advertise her support of the event. “They don’t realize you can get just about anything here. It’s a neat place to go because we have everything in one
building. It’s kinda like the mall, but you don’t have the prices the mall has.”
Flea Land Manager Grant Lewis explained that Small Business Saturday started with the help
of American Express in 2010 as a way to encourage holiday shoppers to patronize brick-and-mortar businesses that are small and local.
“We’re pretty excited about it,” he said. “It’s a way to put the spotlight on
micro-businesses. It’s hard for them to compete with the big retailers.”
Levelling that competitive field was the goal of Shop Small Saturday from the beginning,
according to the American Express website. The credit card giant has pitched in with help in social media advertising and promotion, and now has more than 7,000 “champions” who work on the local
level to raise awareness.
The result, according to AMEX, has been an estimated $85 billion spent nationally at
independent retailers and restaurants over the first eight Shop Small Saturdays.
Aiming to add to the total, that group of Flea Land merchants and a bevvy of local
businesses are banding together to promote shopping locally.
Perhaps the biggest champion of Shop Small Saturday, JoAnn Currier, was on the job last
Saturday at her Yesteryear Country Store in Flea Land. The 77-year-old Currier, who has been a vendor at the flea market for 22 of its 24 years, greeted customers and hawked her jams, jellies and
jewelry, while also working with her fellow vendors to ensure that the Saturday after Thanksgiving reaps a bounty for them all.
Currier said each of the 16 participating vendors contributed toward buying advertisements
on social media and many of them are offering discounts Saturday.
“Everybody has to be involved to make it work,” she said.